Can systems engineering save the automotive industry? No, but...
The German automotive industry is in crisis. What can save it? I believe it can only be saved by innovation from start-ups.
Product Velocity is a new approach that enables companies to learn faster, make decisions more quickly, and deliver results.
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The German automotive industry is in crisis. What can save it? I believe it can only be saved by innovation from start-ups.

Several start-ups are trying to solve the complexity problem in product development: Flow Engineering, Spread AI and Spicy SE.

Edge AI was the dominant topic at Embedded World 2024. The topic of systems engineering was of little importance.

Cruise is a start-up that manufactures autonomous vehicles. The company develops its own control units, with 90% reducing costs.

The automotive industry urgently needs a transformation, driven by start-ups. But China and the USA are investing much more than we are.

If you believe the news, the automotive industry is in crisis. Sales have collapsed both in Germany and worldwide, and in Germany in particular there have been many complaints from the industry, as economic support for the purchase of electric vehicles has been restricted. But the word crisis is made up of 2 characters in Chinese...

2018, and Germany is doing better than ever. Looking back from 2025, we can say: we missed this opportunity!
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